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About us and this policy

This policy applies to all of our games and apps and describes how Nocti Digital Ltd (“we”) collect, use, process and share user-related information and also applies to our advertising activities on all platforms as described below. In this policy we refer to our games, websites, advertising activities and other services collectively as our "Services". 

If you download, access and/or play with our games or apps, or interact with our websites or other Services, you agree to the use of your information in accordance with this privacy policy. If you have any concerns about providing information to us or it being used as described in this privacy policy, you should not use our games or other Services. You must be at least 13 years old to access and/or use our Services. We do not knowingly collect personal data about children under the age of 13.

This privacy policy has been compiled to better serve those who are concerned with how their 'Personally Identifiable Information' (PII) is being used online. PII is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context.

• What personal information do we collect?

• How do we use your information?

• What adverts you may see?

• Your rights and options

What personal information do we collect?
We may collect and process the following types of information:

• details about how you use and interact with our games, advertising and other Services such as device type, country, device language, in-game behaviour and purchases, IP address, Apple’s Advertising Identifier (IDFA), and Google Play advertising ID;

• if you contact us through our support channels, or respond to messages and communications that we send to you, we may keep a record of that correspondence;

• your interactions with us on our social media channels;

• information we collect via cookies and other similar technologies, as explained further below;

• information we collect from you when you connect our games or Services to third party platforms such as Facebook and Twitter. We will use this information as described in this policy subject to any limitations in the privacy policy of the company that collected the information from you. In Particular:

- If you login to Facebook from our apps, we might retrieve the Facebook name and photo of your profile and name and photos of your Facebook contacts in order to display them inside our app as transactional data. We do not collect such data unless you explicitly consent to login to Facebook from our app. For further details please refer to the Facebook Privacy Policy

- If you login to Twitter from our apps, we might retrieve the Twitter profile name. For further details please refer to the Twitter privacy policy

• When you purchase items via our mobile apps (such as those you can purchase in the App Store or on Google Play) we do not collect or store any payment information from you. For more information please refer to the Google Privacy Policy or to the Apple Privacy Policy

Finally, we may collect some of the information types referred to above on an aggregated or anonymised basis, or we may use it or share it in an aggregated or anonymised way, for research or analysis into the way our Services operate and are used.

How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

• To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.

• To ask for ratings and reviews of services or products.

We use a number of third parties to help us processing and collecting such data. More details on each third party is provided below. All communications with our third parties are secure; some of this data might be stored outside of EU; please refer to each specific privacy policy as linked below for further details.

Analytics and Research
We use analytics tools, which may include third party analytics tools, to collect information about how you play our games and those tools may use cookies or other similar tracking technologies. We may also create reports, analysis or similar services for use by us for the purposes of research or business intelligence, for example to track potential problems or trends with our Services, or to test out new game features and content.

Social media and leader boards
We have a number of social and community channels which we use to communicate with our players. If you choose to interact with those channels, we will receive your information and use it in connection with those channels, including to engage with you, and we may also republish your posts to those channels.

If you login to Facebook from our app we use the Facebook profile to store your game progression and display it within the app against the progress of your Facebook contacts that play the same game, we do not store your list of contacts. We also do not retrieve or store your Facebook credentials, these are handled independently by Facebook. We use a third-party tool to handle your game progression and leader boards. For further details please refer to the GameSparks Privacy Policy

If you login to Twitter from our app we don’t store or use any of your Twitter profile information and we don’t retrieve or process any of your previous Twitter interactions.

How do we protect your information?
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems and are required to keep the information confidential.

We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information. All transactions are processed through a gateway provider and are not stored or processed on our servers.

Third-party disclosure
We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it's release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property or safety.

What adverts you may see as a result of using our apps?
We promote our own games and services in a number of ways. That might include cross promoting one of our games while you are playing a different game of ours. It might also include advertising our games within websites and other media published by others, or sending you marketing materials by email.

We may use information about you in connection with advertising to help a third party deliver advertisements that are tailored to you based on a determination of your characteristics or interests by us based on the information that we have about you.

As well as advertisements for our own goods and services, we may also facilitate third parties to optimise their advertising of their own goods and services by helping them to target those ads to those that might be most interested in them. These advertisements may be shown within our games or within websites and other media which are published by others and optimised by us or using our information. This is done using anonymised information and we won't hand over or sell any of your personal information to third party advertisers.

We will also use information about your particular device in order to show you adverts which work properly on that device, or to measure the effectiveness of our ad campaigns and we may also retain information about how many times you have seen a particular advertisement, so we can stop you from seeing it too many times.

Advertising partners
When we advertise our games in games or media published by other companies, we may use various third party advertising partners, including ad exchanges, ad networks and ad servers.

Our advertising partners may collect information about you when you use our services or the services of others. This Privacy Policy does not apply to the collection of your information by our advertising partners, and we therefore recommend that you review their privacy policies for more information. For further information please refer to:
• Google Privacy Policy
• Apple Privacy Policy
• Unity Privacy Policy
• AdColony Privacy Policy

How do ad identifiers and similar technologies work?
Advertisers on mobile devices sometimes use advertising (or ad) identifiers to enable and optimise their advertising. Ad identifiers are non-permanent device identifiers such as the Android advertising ID (AAID) and/or Apple's ID for advertising, (IDFA). These technologies allow the collection of data, such as your device's model, operating system and screen size, the other applications installed on your device, and information about how you use our services.

You have the option to reset these identifiers or indicate your preference that they should not be used for advertising purposes. See below for further details.

We may provide links to third party applications, services or websites from our Services (including advertising that may link to a third party). You understand that when you click on these links any data which you provide afterwards is subject to that third party's privacy policy and not to ours. We can take no responsibility for the content, safety, privacy or security of any third-party application, service or website.

Your rights and options
The data we collect, including the information stored by the third-parties we interact with, is retained for an amount of time that varies based on the needs and retention policies of each third party. In some cases, you might have the right to have all the data we’ve collected about you erased. Please contact us at for such requests. Some details on our data retention policy:

• emails, correspondence and interactions via social medial directly with NoctiDigital are not deleted automatically after a certain amount of time. They can be erased upon specific request to NoctiDigital using one of the contact methods below;

• user behaviour information used for advertisement targeting of the ads shown within the apps can be disabled when the advertisements are shown by clicking the “information” (i) button and selecting the appropriate option or by globally disabling the id in the privacy settings of your operating system. Also, users in the European Union can visit the European Interactive Digital Advertising Alliance’s website where you can turn off personalised ads

• collection of user information retrieved by logging in Facebook or Twitter from our apps can be stopped by logging out of the social media from our apps. Please note that a request of cancellation of data related to Facebook logins might also cause loss of leader board statistics.

Changes to the policy
The privacy policy and this summary may change over time. We will post the updated privacy policy on this page. Please come back to this page every now and then to make sure you are familiar with the latest version. Any new policy will be effective from the date it is published by us.

Contacting Us
The company Nocti Digital Ltd is registered in United Kingdom under number 11028259. Our registered office is 71-75 Shelton Street, London, United Kingdom, WC2H 9JQ.

If there are any questions regarding this privacy policy, you may contact us from the relevant section in this website or using the following email address:

Privacy Policy last updated on 16 February 2019


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